Collaterals for a Supermarket
This year-long collaboration resulted in the creation of a myriad of different collaterals – from print ads to online banners. These are some of my best works for FairPrice.
CONCEPT / ART DIRECTION / GRAPHIC DESIGN / STORYBOARD / ANIMATION
YEAR 2022 – 2023
Fresh Gamification
A fresh concept for a fresh food campaign. The visuals depicted everyday freshness in an appetisingly dynamic form. Readily available with FairPrice Online.
April Brew
This concept focuses on the monthly aspect of Beer, Wine & Spirits and highlights the quality of the products on offer.
Hari Raya Catalogue
This concept depicts delicious food to indulge in this festive occasion. The header speaks about how they complete your joy, and we strengthened that as well by showing food being passed and shared as a symbol of bonding.
With the meals shown upfront, we clearly see the role that FairPrice plays, offering a wide variety of everyday products that allow families to cook up such a feast.
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Press Ad
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Pitch Video